Energize in Forbes: Building B2B Brands That Drive Growth

In B2B, standing out is harder than ever. Buyers have more information, more options, and less patience for anything that feels generic. That’s why brand authority is getting so much attention right now, not as a “nice to have,” but as a real driver of pipeline and growth.

A recent Forbes Business Council article, “How To Build B2B Brand Authority That Drives Sales Growth,” brings together perspectives from a range of leaders tackling that exact challenge. We’re excited to see Energize Marketing® co-founder David Steifman included in the mix.

David’s point is grounded in how buying actually works today. Buyers are not waiting to be educated by sales teams. They are researching, comparing, and forming opinions long before a conversation ever happens. When brands understand that process, they can create content and experiences that feel useful in the moment, not just promotional.

That usefulness is what builds trust early and carries into the pipeline. It gives sales teams a stronger starting point and helps conversations move faster because buyers already have context and confidence.

This is very much how we think about marketing at Energize. The goal is to go beyond standard marketing activity to connect with the right decision-makers and turn credible, insight-driven content into something sales can actually use.

When that connection is in place, brand and demand start working together instead of pulling in different directions.

If you’re thinking about how your brand shows up in the buying journey, this is a great read. You can check out the full Forbes article here: https://www.forbes.com/councils/forbesbusinesscouncil/2026/02/27/how-to-build-b2b-brand-authority-that-drives-sales-growth/