Energize Marketing: Two Times A Winner

Last week, Energize Marketing took home two award wins at CyberMarketing Conference in Austin, TX!

The Cybersecurity Marketing Society’s Marquee Awards

Most Effective LeadGen/Content Syndication Vendor Award 2025

Last year, Energize Marketing took home the Cybersecurity Marketing Society’s Marquee Award for “Most Effective LeadGen/Content Syndication Vendor”. This year, we were again honored with this win, judged by a panel of esteemed cybermarketers from around the world.

In 2025, Energize Marketing doubled down and invested in demand generation, technology, compliance, and audience intelligence for Cybersecurity, IT, and FinTech marketers. Today’s buying cycles stretch longer and the decisions carry more weight, so it’s important that our full funnel programs connect with decision makers and deliver the measurable impact that our clients can bring back to stakeholders.

Key Advancements and Innovations in 2025

Community Meetups: We sponsored and hosted meetups with Cybersecurity Marketing Society members across the United States in 2025, meeting directly with demand marketers to align on campaign design, ICPs, and activation, which increased pipeline velocity and improved program performance.

Industry Research: Conducted a Global State of Demand Generation Survey for Cybersecurity marketers (sign up to be the first to receive the report: form)

AI-Enhanced Targeting: Integrated predictive analytics and real-time intent scoring into energizeDB™ to improve conversion velocity.

Insight-to-Impact Research: Launched the TechStudio™ research-as-a-service model, blending survey data into content syndication and demand strategy.

Certifications: SOC2 certified, with continuous control monitoring and ISO 27001 aligned controls across our lead and data platforms.

Expanded Client Portfolio: FIS, AWS, KnowBe4, BeyondTrust, Ping Identity, Informatica, Arcesium, Cypress Data Defense, Rapid7, and RingCentral.

Pipeline Acceleration: Programs in 2025 delivered 2x–3x higher engagement and stronger lead quality.

AI-Driven Content Syndication: Real-time targeting using intent, predictive modeling, and firmographic enrichment to identify active buyers.

TechTalks™ Webinars: A reimagined on-demand series that transforms traditional B2B webinars into broadcast-quality experiences. Each professionally produced 1080p session is storyboarded for narrative flow, guided by experienced producers, and designed to captivate audiences. Every 25-minute episode includes viral-ready social clips and delivers lead volumes starting at 500, redefining engagement and elevating a brand’s market presence.

Custom Research & Content: Survey-driven insights that position clients as thought leaders and capture demand early in the buyer journey. Our reports and research have powered client go-to-market strategies and been featured across multiple industry media outlets.

Best Webinar Partner Award 2025

This year, we also brought home the Marquee Award for “Best Webinar Partner.”

Energize Marketing’s TechTalks™ is redefining how B2B webinars are produced, distributed, and measured. The 1080p, broadcast-quality, short-form webinars with built-in lead generation and campaign analytics, create an end-to-end demand engine; not just a streaming engine.

Our webinar format is on the leading edge of video content trends. Through our Global State of Demand Generation survey, we found that marketing decision makers aspire to create higher quality, short-form video content in 2026. However, through many conversations we’ve had with fellow marketers and clients, we’ve found that many organizations don’t have the resources or the processes in place to develop high-quality, high-impact content that will deliver the ROI they need. That’s where TechTalks™ has been able to shine, as a turnkey solution that spotlights thought leadership and creates pipeline while freeing up marketing resources to do what they do best: broadcast quality episodes that audiences watch and sales teams can use immediately.

Why TechTalks Is the Partner That Delivers

• 35% higher average watch time with 1080p production quality

• Producer led storyboarding, scripting, and pacing that keeps sessions tight and on message

• AI dubbing in multiple languages, with burned in captions on request

• Upload your product demos and we seamlessly add them into the program

• Optimized 25 minute format, plus short social cutdowns for promotion

• Guaranteed lead volumes starting at 500, targeted through energizeDB™, leveraging our worldwide audience of 25 million Cybersecurity and IT professionals.

• Integrated campaign reporting with account level engagement and ICP match

• Direct CRM delivery for fast follow up, plus compliance and accessibility best practices.

Onward and Upward: 2026

With two more awards to add feathers to our Energize cap, we’re more than thrilled with the results of this year. However, we’re far from resting on our laurels. Expect more thought leadership content, events, and surveys and reports from us in 2026.

Follow us on LinkedIn for the latest updates: https://www.linkedin.com/company/energizemarketing