mjostrong

There’s a version of these “AI in Marketing” events where everyone talks about AI like it’s already solved marketing, but this “Customer Centric Growth In the Age of AI” B2B marketing event in Boston with the CMO Council wasn’t that. What made this event different was how raw and honest the conversations were. In an intimate setting with small bites and drinks, the conversation revolved less around what AI can do and more about where things are actually breaking down. And right now, a lot is....

As a B2B Marketing Exchange sponsor, the Energize Marketing® team had the opportunity to engage with marketers across sessions

If you’re in B2B marketing right now, chances are the pressure hasn’t let up. In many cases, it’s intensified.