Energize Marketing Builds on Award-Winning Fintech Demand Generation

The wins keep on coming! This year, Energize Marketing® took home two awards from the Fin.Tech Marketing Community’s North American chapter: Best Lead Gen/Demand Generation Campaign and Best Account-Based Marketing Campaign for the FIS “Definition Series” campaign.

The recognition highlights a campaign that successfully combined first-party research, thought leadership, account-based marketing, and demand generation to deliver measurable business outcomes at scale. More than a content program, the Definition Series demonstrated how strategic content and audience intelligence can connect brand authority to pipeline performance.

Award-Winning Work With FIS

FIS partnered with Energize Marketing to create a global, multi-division campaign designed to position FIS as a leader in banking modernization and digital transformation. The challenge was significant: unify multiple business units, product portfolios, and audiences under a cohesive message while generating meaningful engagement and pipeline opportunities.

Over a six-month period, the Definition Series brought together four distinct campaigns spanning FIS Digital One and Core Banking portfolios. Through original research, executive content, and targeted account engagement, the program addressed some of the most pressing issues facing financial institutions, including digital transformation, modernization, AI-powered banking ecosystems, and mergers and acquisitions.

At the center of the program was Energize Marketing's commitment to delivering insights that sales and marketing teams could use immediately. By integrating audience intelligence, content development, and multi-touch attribution into a unified framework, the campaign connected marketing and sales around a common objective: creating measurable revenue opportunities. The result was more than 12,000 qualified leads globally and, most importantly, high-quality leads aligned with the company's ideal customer profile and delivered with meaningful context.

Energize is Leading in Highly Regulated Industries

Energize Marketing has been a growing force in demand generation in the fintech industry. With over 20 years of experience in highly regulated and competitive tech industries, such as cybersecurity, the Energize team has honed their marketing acumen to support complex buying groups where trust is paramount.

In recent years, Energize has received several awards, including industry recognition from the Cybersecurity Marketing Society, winning Most Effective Lead Generation Vendor two years in a row and Best Webinar Partner in 2025. With deep commitment to sales-marketing alignment, trust, and thoughtful execution, Energize has delivered repeatable results across campaigns and authority-building content, blowing industry benchmarks out of the proverbial water.

With deep expertise and a data-driven approach toward marketing, Energize continues to partner with clients to create new solutions and programs that fit client needs and support longer sales cycles and more complex content journeys. Further, through Energize’s own industry research across all of tech, fintech, and cybersecurity marketing, the team is dialed into the explicit challenges that demand generation marketers face today. The insights help the team innovate to stay ahead of the emerging trends and current with the numerous obstacles to breaking through to today’s buyers.

Energize Marketing continues to deliver access to the right target audiences, authority to brands, and accountability to pipeline, and the industry communities recognize the difference.

Learn more about Energize Marketing in Fintech here.