mjostrong

Co-founders David Steifman and Michael Greenhut reflect on the five-year journey of building Energize Marketing, from its early vision to what has remained constant as B2B marketing rapidly evolved. While marketing tools, automation, and channels have changed dramatically, Energize Marketing’s core belief has remained the same: strong content, trusted audiences, and real buyer engagement drive growth. To mark the company’s fifth anniversary, Steifman and Greenhut share what’s changed, what...

By Solange Deschatres For a long time, demand generation lived in a comfortable gray area. We optimized engagement. We reported on leads. We told stories about awareness, trust, and long-term brand value. And often, we were not required to draw a straight line from any of it to revenue. As most of us in the trenches may be aware by now, that has changed. 2026 is the Year of the Pipeline Mandate. The 2026 State of Demand Generation Report by Energize Marketing® shows that most B2B demand gen...

Last week, Energize Marketing took home two award wins at CyberMarketing Conference  in Austin, TX! The Cybersecurity Marketing Society’s Marquee Awards Most Effective LeadGen/Content Syndication Vendor Award 2025 Last year, Energize Marketing took home the Cybersecurity Marketing Society’s  Marquee Award for “Most Effective LeadGen/Content Syndication Vendor”. This year, we were again honored with this win, judged by a panel of esteemed cybermarketers from around the world. In 2025, Energize...