mjostrong

As a B2B Marketing Exchange sponsor, the Energize Marketing® team had the opportunity to engage with marketers across sessions

If you’re in B2B marketing right now, chances are the pressure hasn’t let up. In many cases, it’s intensified.

In B2B, standing out is harder than ever. Buyers have more information, more options, and less patience for anything that feels generic. That’s why brand authority is getting so much attention right now, not as a “nice to have,” but as a real driver of pipeline and growth. A recent Forbes Business Council article, “How To Build B2B Brand Authority That Drives Sales Growth,”  brings together perspectives from a range of leaders tackling that exact challenge. We’re excited to see Energize...